Job Description
Robert Half is looking for a skilled SEO Writer to support our client on a contract basis in Plymouth, Michigan. The ideal candidate will excel in both on-page and off-page optimization strategies, delivering impactful results through content writing, keyword integration, blog writing, copywriting, and campaign management. This position is an excellent opportunity to apply your expertise in SEO tools and analytics to drive meaningful improvements in online visibility.
Responsibilities:
• Optimize on-page and off-page SEO elements to enhance website performance and search engine rankings.
• Develop and refine content strategies, including blog writing and keyword integration, aligned with SEO best practices. Execute a variety of writing projects.
• Proofread and edit content to ensure adherence to AP style while maximizing keyword effectiveness.
• Conduct thorough auditing of websites to identify and resolve SEO issues or opportunities.
• Utilize tools like Google Analytics, Google AdWords, and Facebook Insights to track and report on campaign performance.
• Plan and execute data-driven marketing campaigns to achieve measurable business goals.
• Stay current with industry trends and algorithm updates to implement cutting-edge SEO techniques.
• Collaborate with team members to optimize Google Q& A content for improved search visibility.
• Analyze and interpret data to refine SEO strategies and improve user engagement.
• Ensure all SEO initiatives align with established branding and organizational goals.
• Minimum of 5 years of experience in SEO, including on-page and off-page optimization.
• Proficiency in tools such as Google Analytics, Google AdWords, and Bing for tracking and analysis.
• Strong understanding of AP style and experience in content creation, editing, and proofreading.
• Familiarity with Facebook Insights and other social media analytics tools.
• Proven ability to conduct SEO audits and implement necessary changes.
• Expertise in campaign planning and execution, with a focus on measurable results.
• In-depth knowledge of SEO best practices and current trends in digital marketing.
• Strong writing and portfolio samples specifically in SEO Writing - blogs, product pages, whitepapers, etc.
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